To be honest, the movement towards going online has allowed many of us to seek answers to questions to have captivated. Health insurance is very important to all of us. Very few of us are willing to self-insure ourselves; generally it does not make good economic sense.
So why would people by health insurance online? People are comfortable with the internet and it resembles a mass dictionary. Often individuals do not want to take the time to sit down with an insurance agent. Maybe they had a bad experience or feel that a website will provide them with all of the necessary information to make an informed decision.
Regardless of whether you as an agent agree that individuals are unwise for making health insurance over the internet, you will have to continue to compete with the online entity. Take the time to educate everyone in your path concerning this life long needed product, otherwise see some of your profit go to insurance agencies profiting from the internet.
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